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1. #HORAE FINAL CUT POR MOVIE#
2. #HORAE FINAL CUT POR PRO#
3. #HORAE FINAL CUT POR SOFTWARE#
4. #HORAE FINAL CUT POR PROFESSIONAL#

#HORAE FINAL CUT POR PROFESSIONAL#

We are focusing on developing Z until it has feature parity with FCP7 and is ready for professional use, and at that time we recommend pros look into switching to it.” Pulling the plug on FCS3 prematurely was a bad move– all downside, and what’s the upside? FCP is the standard for professional editing. Of course, people would immediately ask, “What’s the future of FCP7”, and “Will there be an FCP8” and Apple’s position would be, “We might add minor, incremental features to FCP7, but we feel FCP7 is a stable, full-featured app, and is working well for millions of people, so don’t expect major changes or a major new version anytime soon (or maybe ever). Think of the buzz! Think of the awesome logo! What I would have done, is continue to sell Final Cut Studio 3 and brand the new app simply as “Z”. Bring on the flames and kudos in the comments! (I reserve the right to moderate) Totally Avoidable Branding/Product Management Catastrophe Here are some points, keep in mind most of the below is just my speculation and opinion.

#HORAE FINAL CUT POR PRO#

Okay, enough bragging, let’s get to the point!Ī brand new editing app has been released, called “ Final Cut Pro X“. Many believe that the massive efforts of, along with people like Michael Horton, Phillip Hodgetts, Lawrence Jordan and a few other pioneers, to make the first impression of FCP a hugely positive one to thousands of core media professionals, and support the early adopters with quality training and resources in the first 24 months after release served as a major “ tipping point“– creating a viral buzz in the pivotal early years at helping FCP achieve critical mass and become the standard for editing software.

#HORAE FINAL CUT POR MOVIE#

In the first few years of FCP’s existence, through workshops, free seminars, disc-based courses, trade show seminars and our website, (with huge help from Apple, of course) introduced well over a hundred thousand people to FCP, people from most cable channels, Hollywood movie studios, people from most major magazines and newspapers, most Fortune 500 companies, most major ad agencies, major universities and branches of government. It could have come and gone faster than Avid Liquid. FCP 1.0 was released only a little more than year after Michael Dell famously answered the question about what he would do were he in charge at Apple with, “What would I do? I’d shut it down and give the money back to the shareholders”. At that time, FCP 1.0 was not in any way a foregone conclusion. Remember, when FCP was released, Apple stock was at $11 and they were largely considered to be on their way out. I was the first to demo FCP 1.0 in public, launched the first FCP website (), taught the first FCP workshops, presented first FCP free seminar tours, hosted the first FCP user group meeting (May 1, 1999), co-hosted the first Apple trade show hands-on classroom (with Randy Ubillos), produced the first FCP marketing CDs for Apple, and I’m pretty sure I was the one that got Apple to start putting cool-looking reflections under all their graphics (okay, that’s not really an FCP first.). (Outside the original dev team, of course.) With my wife Michelle (the brains of the operation), I produced the first FCP training course, Final Cut Pro PowerStart. From what I know, I have been editing with FCP longer than anyone in the world. I am the guy with a lot of the FCP “firsts”. First, some background so you take this article seriously 🙂

#HORAE FINAL CUT POR SOFTWARE#

I promise that henceforth I will focus on the actual FCPX software and forget all the hullabaloo.īut this article is about Apple’s business strategy (or lack thereof), my industry perceptions, and looking back a bit to see if we can predict the future. In case anyone is interested in my take on the release of Final Cut Pro X, here it is.įirst, let me say this first article is just about the release, and not about the software itself.